01
Priced for real retail businesses
Invite-only, and built for customer-obsessed, service-oriented stores. Plans start where it doesn’t pinch.
The local business growth engine
Visibility – Relationship – Marketing VRM™ tool built for retail businesses and service providers.
Acquire customers. Retain relationships. Grow repeat business - all from one refreshingly simple platform.
Zero setup feeNo forced hardwareGo Live in 15 minutes
Good morning, Mabel 👋
Here’s your business today
Total customers
1,284
↑ 12% this month
Recent visitors
Priya Nairvisited today
Arjun Raovisited today
Meera Shahyesterday
Discover nearby
Local n coffee
Brew & Bloom Coffee
Buy 5 coffees, get 1 freeJOIN
+15% off your first orderCLAIM
Your rewards
240 points
You’re 60 points from a reward
Repeat customer rate
+28.4%
↑ Since last month
Business appFulcrumCustomer app
15 min
From sign-up to your first scan at the counter.
₹0
Hardware to buy. It runs on the phone already in your pocket.
24-48 hr
Typical reply from a real human - on call or WhatsApp. Assured.
Anytime
Cancel whenever you like - no lock-in, no penalties.
The problem
You know their face. You just don’t know their names.
Regulars walk in, buy, walk out. You’ve thought about asking for their number - but it feels awkward, almost impolite. So months pass, and you still can’t reach them when business is slow.
No customer data
You can’t reach anyone you’ve served.
No repeat business driver
Slow days stay slow. No way to pull people back in.
No visibility
Neighbours 500 m away don’t know you exist.
The solution
Meet Fulcrum. The bridge you’ve been missing - Now built for you.
A hyper-local customer-loyalty app that puts real customer relationships at the core of your business.
Your store
OTP · QR · Points · Offers
Your customer
How it works
From setup to first sale - in a week.
01Sign up in 15 minutes
Add your store details and connect your account. No hardware to buy, no training day.
Business setup
Setup complete100%
02Scan customer QR at checkout
One scan at the counter logs the visit and adds points automatically.
✓ +50 pts added
to Sarah M.
03Send targeted offers
Pick a segment, write your message, and send - over WhatsApp or SMS.
New offer
Send to
47 VIP customers
Tuesday special
Send
Features
Everything you need. And nothing you don’t.
Why Fulcrum
Built by folks who’ve run
four real businesses.
We’ve stood behind our own counters - so every promise here is one we’ve had to keep ourselves: fair pricing, honest numbers, serious security, and real people on the other end.
02
ROI you can see
Every campaign shows revenue vs. spend. Not vanity metrics.
03
Secured for your peace of mind
GDPR-compliant and encrypted end-to-end, hosted on ISO 27001 and SOC 2 Type II certified cloud servers with 256-bit SSL.
04
Responsive, timely support
Call, WhatsApp or email us - a real human replies quickly. Assured.
For your customers
Shopping local just got rewarding.
Your Customer downloads Fulcrum Neighborhood App, registers once, transacts at Fulcrum Network partner stores and begins earning wallet cash right from the word Go!
01
Discover
Featured stores by pin code.
02
Earn
Cash Credits / Points on every purchase.
03
Redeem
For gift vouchers, coupons and deals.
Built for every kind of store
Two apps, one platform
The business app runs your store; the customer app keeps them coming back.
Good morning, Mabel 👋
Here’s your business today
Revenue this month
₹1.2L
↑ 22% vs last month
Recent visitors
Priya Nairvisited today
Arjun Raovisited today
Meera Shahyesterday
Your storefront, in one app.
Know who walked in, reward every visit, and send the weekly offer that brings quiet regulars back - right from your phone, in minutes a day.
Your rewards
Priya · pin 560001
Points balance
240
60 points from a ₹100 voucher
Redeem for
₹100 gift voucher300 pts
₹250 gift voucher700 pts
Give your regulars a reason to come back.
One app, every neighbourhood store. Points that turn into real vouchers, coupons and deals.
Frequently asked questions
Good questions.
Clear answers.
Still curious? We’d love to hear from you.
A hyper-local customer-loyalty app that helps small businesses capture, reward and engage customers, existing and new. We aim to empower micro-retail businesses with one simple app to manage it all.
Yes. To unlock business discovery, offer notifications, automatic points on spends, and redemption for vouchers and coupons, customers download the Fulcrum Customer App.
About 15 minutes. Register with a few business details and you’re online. Customers in your pin code see you instantly on their app. Once they visit and transact, they become your customers - pamper them with offers and you’ve got them hooked for life.
If you run a business that serves customers - existing and new - Fulcrum fits like a glove. Cafés, salons, boutiques, pet-supply stores, bakeries and more can reap the full power of Fulcrum Retail.
Data is encrypted end-to-end and stored on ISO 27001 and SOC 2 Type II standard servers. Customer details are respected and never shared under any circumstances, except where required by law.
Many micro-business owners struggle to stay connected with their customers. Our mission is to build an easy-to-manage, integrated contact-management system for them. With Fulcrum as an ally, we’re confident business owners will gain visibility, ensure predictability, and earn an advantage over their competitors.
Ready to turn customers
into repeat customers?
We’re onboarding stores in batches. Join the waitlist and we’ll reach out when your spot opens up.
Zero setup feeNo forced hardwareLive in 15 minutesCancel anytime